A new campaign launched in April 2016 aims to challenge ‘outdated’ notions of who the UK’s technicians are and what they do. The campaign is called Technicians Make it Happen and has been commissioned by the Gatsby Charitable Foundation. It aims to raise awareness and perceptions of the role technicians play in driving the UK economy, and encourage and inspire young people with a talent for STEM subjects, their teachers and parents, to consider the benefits of a career as a technician.
Technicians Make it Happen has launched with a unique exhibition of photographs, paintings and artefacts at the Mall Galleries in London from the 4 to 9 April. The campaign will then go on the road and take a virtual reality exhibition to events around the country.
In a press release, the campaign states that the demand for newly qualified technicians has never been greater, with the UK struggling to replace those retiring each year and to fill the new opportunities opening up to meet employer demand. It also claims that young people are not aware of the tens of thousands of great technician jobs that could be open to them. The campaign aims to showcase the vital and exciting jobs technicians do across UK industry, including games design, aerospace engineering or pharmaceutical development.
Alongside the launch exhibition and events, the Technicians Make it Happen website (www.technicians.org.uk/) will showcase technician stories, interviews, images and videos to inspire young people, parents and teachers. A live feed of Apprenticeship vacancies and local job market information will be available. The technician stories will feature prominently across social media using the hashtag #techniciansmakeithappen. Case studies, videos and other content will be developed and shared over the next two years. Anyone interested in learning more about the campaign can contact firstname.lastname@example.org.
(All images are copyright Gatsby/photographer Paul Worpole)